The propaganda handbook
The propaganda handbook
Law 1 – Never Let Truth Outrank the Story
Facts are fragile. Stories are eternal. Bend the truth until it serves the narrative, or bury it where no one will dig.
Law 2 – Authority Is an Outfit, Wear It Well
Confidence beats competence. They will follow the uniform before they follow the person.
Law 3 – Control the Enemy’s Mirror
Define your opponent before they define themselves. Give them a reflection they cannot wash off.
Law 4 – Weaponize Emotion Before Reason
Fear, grief, and rage bypass thought. Strike the heart first; the brain will follow.
Law 5 – Silence Is Your Strongest Ally
When they ask questions, answer with more questions — or none at all. An unanswered question grows into obedience.
Law 6 – Keep the Target Moving
If the crowd focuses on one problem too long, they will see who’s responsible. Change the threat before they connect the dots.
Law 7 – Make Cruelty Look Like Logic
Dress brutality in “common sense.” Present it as the inevitable cost of safety.
Law 8 – Own the Past to Control the Future
Repaint history until it predicts your rule. Every rewritten page is another brick in the wall.
Law 9 – Manufacture Betrayal
Turn friends against each other, then offer yourself as the only one left to trust.
Law 10 – The Crowd Must Never Rest
Hope makes them slow. Keep them afraid, angry, and exhausted — a moving target is easier to herd.