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The propaganda handbook

The propaganda handbook

Law 1 – Never Let Truth Outrank the Story

Facts are fragile. Stories are eternal. Bend the truth until it serves the narrative, or bury it where no one will dig.

Law 2 – Authority Is an Outfit, Wear It Well

Confidence beats competence. They will follow the uniform before they follow the person.

Law 3 – Control the Enemy’s Mirror

Define your opponent before they define themselves. Give them a reflection they cannot wash off.

Law 4 – Weaponize Emotion Before Reason

Fear, grief, and rage bypass thought. Strike the heart first; the brain will follow.

Law 5 – Silence Is Your Strongest Ally

When they ask questions, answer with more questions — or none at all. An unanswered question grows into obedience.

Law 6 – Keep the Target Moving

If the crowd focuses on one problem too long, they will see who’s responsible. Change the threat before they connect the dots.

Law 7 – Make Cruelty Look Like Logic

Dress brutality in “common sense.” Present it as the inevitable cost of safety.

Law 8 – Own the Past to Control the Future

Repaint history until it predicts your rule. Every rewritten page is another brick in the wall.

Law 9 – Manufacture Betrayal

Turn friends against each other, then offer yourself as the only one left to trust.

Law 10 – The Crowd Must Never Rest

Hope makes them slow. Keep them afraid, angry, and exhausted — a moving target is easier to herd.